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What Brands of Toothpaste have you heard of? *
 
 
 

For which Brands of toothpaste have you seen an ad? *
 
 
 

What do you remember about the ads for Colgate? *
 
What do you remember about the ads for Pepsodent? *
 
If your favourite brand is different from Colgate/Pepsodent, what do remember about its ads? Please specify the brand also.
 
 
 

Other than the brands that you just mentioned, which of the following brands of toothpaste have you heard of?
Ajanta
Babool
Pepsodent
Close Up
Meswak
Promise
Colgate
Anchor
 
 

Please rate Pepsodent on the following attributes on a scale of 1 - 7 (with 7 being the highest):
1234567
Strong Teeth
Fresh Breath all day
Prevents cavities
Good for my gums
Protection from germs
Tastes good
White teeth
 
 

Please rate Colgate on the following attributes on a scale of 1 - 7 (with 7 being the highest):
1234567
Strong Teeth
Fresh Breath all day
Prevents cavities
Good for my gums
Protection from germs
Tastes good
White teeth
 
 

Please rate Close Up (or your preferred brand, if different from Colgate/Pepsodent)on the following attributes on a scale of 1 - 7 (with 7 being the highest):
1234567
Strong Teeth
Fresh Breath all day
Prevents cavities
Good for my gums
Protection from germs
Tastes good
White teeth
 
 

Please rank the following attributes in the order of importance you attach to them when choosing a brand of toothpaste. (1 - 7, 7 being the highest)
Strong Teeth  
Fresh Breath  
Gum Care  
Prevent Cavities  
Protection from Germs  
Taste  
White Teeth  
 
 

Which of the following best describes your buying/usage pattern?
Other reason.
Buy the brand that is offering a promotion.
I use a different brand, others in family use a different brand.
Keep switching between brands
Always buy only the same brand
 
 

If you switch between brands, which are the ones you use? *
 
 
 

If your preferred brand of Toothpaste is not available at the store, what do you do?
Go to another store & look for the same brand.
Buy a variant (ex. Gel/Herbal instead of normal) of the same brand.
Buy a different brand that is available.
 
 

How long have you been using your current brand of toothpaste?
< 3 months
4 - 6 months
7 - 12 months
1 - 3 years
> 3 years
 
 

Which of the following brands of toothpaste have you ever used?
Meswak
Close Up
Promise
Anchor
Pepsodent
Ajanta
Other
Colgate
 
 

Please answer any one of the following questions:
I like Pepsodent because...(also indicate how can Pepsodent be improved, if you feel so)
 
I dislike Pepsodent because...( also indicate how can Pepsodent be improved)
 
 
 

Background Information
Age
 
City *
 
Gender *
 
Number of kids in the family. *
 
 
Please contact amit_sharma@pgp2006.isb.edu if you have any questions regarding this survey.
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