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Time for a Treat
Please tell us how the described product would rate on the following attributes.
Not At All Descriptive
A brand I can trust
A good value
Please read the following description of a new product concept called [Concept Name].
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
Overall, what is your reaction to the described product?
What other brands of [Product Category] have you used? (Check all that apply.
I haven't used [Product], but I'm familiar with it.
I know nothing about [Product].
What is it that you like about [Product]? Please enter as many items as you wish.
What do you like least about [Product]?
What would be your main reason for buying the product?
Overall, how interested are you in buying this product if it were available? Please check one.
Not at all Interested
Not Very Interested
Neither Interested nor Uninterested
Which of the following best describes your need for this product?
I really need this product because nothing else can solve this problem.
This is a minor improvement over what I currently use.
It looks okay but is about the same as what I'm doing now.
My current product would serve me better.
You've got to be kidding. Why would I need this product?
Based on the description, what price would you expect to pay for the product?
Assuming the new product is priced comparably to other major brands, would you say it is a...
Very poor value
Somewhat poor value
Fairly good value
Very good value
In what ways does the described product appear to be superior to other [Product Category] brands?
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.
Good repair/Warranty service
Recognized brand name
Good sales representative/dealer/owner
Broad selection of products
Do not know
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
Commentary on the Internet/Web site
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