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FAS Delicious Foods Enterprise is a new company in food processing and supply of frozen meat-based products. These companies distribute food machinery, meat processing technology and also provide courses and advisory services. I would be thankful if you could spend about 10-15 minutes of your precious time to answer this questionnaire. The result of this survey will contribute towards the achieving of the objective of my research project under subject THE 669: Research project in Art & Design (Graphic & Media Digital). The objectives are as follows: 1. To determine the influence of the concept identity in the development of a small and medium entrepreneurs. 2. To identify the problems faced by small and medium entrepreneurs in building a company. 3. To study the effectiveness of the product packaging to attract customers' attention. Your response and information will be kept strictly confidential. Thank you very much for your cooperation.
What is your gender?
Male
Female
Which of the following categories describes your age?
Younger than 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or older
What best describes your employment status?
Employed full-time
Employed part-time
Self-employed
Unemployed, looking for work
Unemployed, not looking for work
Student
Retired
Other
Which category best describes your annual income?
Under RM 1,000
RM 1,000 – RM 15,999
RM 16,000 – RM 30,999
RM 31,000 – RM 45,999
RM 50,000 – RM 64,999
RM 65,000 – RM 79,999
RM 80,000 – RM 94,999
RM 95,000 or more
Have you heard about their product or company in the market?
Yes
No
How familiar are you with the product?
Know the product basic only
Know all the product sold
Heard of it but never buy it
Never heard of it
Other
How do you know their products? Select all that apply.
Flyers
Internet
Friends
Relatives
Agents
How do you rate on the following attributes?
Well Below Average
Below Average
Average
Above Average
Well Above Average
Customer service experience
Purchase experience
Quality of products
Understanding customers' needs
Price
Do you think the identity concept is important in one company?
Yes
No
Don’t know
Based on your experience, how much do you agree with the following statement?
Strongly agree
agree
neutral
disagree
disagree
Product was worth the purchase price
Product service does what I need
Quality product is the most important
Product packaging can attract the customer
In your opinion, how people can memorize the company or the product? Select all that apply.
Logo brand
Tag line
Company concept design
Packaging
Advertisement (ex : Brochure, TV commercial, Billboard)
Easy to find
“A strong marketing plan can built a strong company”, do you agree with that statement?
Yes
No
Don’t know
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