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FAS Delicious Foods Enterprise is a new company in food processing and supply of frozen meat-based products. These companies distribute food machinery, meat processing technology and also provide courses and advisory services. I would be thankful if you could spend about 10-15 minutes of your precious time to answer this questionnaire. The result of this survey will contribute towards the achieving of the objective of my research project under subject THE 669: Research project in Art & Design (Graphic & Media Digital). The objectives are as follows: 1. To determine the influence of the concept identity in the development of a small and medium entrepreneurs. 2. To identify the problems faced by small and medium entrepreneurs in building a company. 3. To study the effectiveness of the product packaging to attract customers' attention. Your response and information will be kept strictly confidential. Thank you very much for your cooperation.
 
 
What is your gender?
 
Male
 
Female
 
 
 
Which of the following categories describes your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
 
 
What best describes your employment status?
 
Employed full-time
 
Employed part-time
 
Self-employed
 
Unemployed, looking for work
 
Unemployed, not looking for work
 
Student
 
Retired
 
Other
 
 
 
 
Which category best describes your annual income?
 
Under RM 1,000
 
RM 1,000 – RM 15,999
 
RM 16,000 – RM 30,999
 
RM 31,000 – RM 45,999
 
RM 50,000 – RM 64,999
 
RM 65,000 – RM 79,999
 
RM 80,000 – RM 94,999
 
RM 95,000 or more
 
 
 
Have you heard about their product or company in the market?
 
Yes
 
No
 
 
 
How familiar are you with the product?
 
Know the product basic only
 
Know all the product sold
 
Heard of it but never buy it
 
Never heard of it
 
Other
 

 
 
 
How do you know their products? Select all that apply.
 
Flyers
 
Internet
 
Friends
 
Relatives
 
Agents
 
 
How do you rate on the following attributes?
Well Below Average Below Average Average Above Average Well Above Average
Customer service experience
Purchase experience
Quality of products
Understanding customers' needs
Price
 
 
 
Do you think the identity concept is important in one company?
 
Yes
 
No
 
Don’t know
 
 
Based on your experience, how much do you agree with the following statement?
Strongly agree agree neutral disagree disagree
Product was worth the purchase price
Product service does what I need
Quality product is the most important
Product packaging can attract the customer
 
 
 
In your opinion, how people can memorize the company or the product? Select all that apply.
 
Logo brand
 
Tag line
 
Company concept design
 
Packaging
 
Advertisement (ex : Brochure, TV commercial, Billboard)
 
Easy to find
 
 
 
“A strong marketing plan can built a strong company”, do you agree with that statement?
 
Yes
 
No
 
Don’t know
 
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