70%
Profile
Hello
We’d greatly appreciate your participation in the
Insights Awareness Pulse Survey
.
The survey measures
brand awareness
for different types of
research, insights, and analytics companies
.
It is being conducted by
Keen as Mustard Marketing
and
Insight Platforms.
We’re gathering perspectives from all parts of the world and the industry — including in
-house teams, agencies, independent researchers
, and
other suppliers
.
If you
work for a supplier
, please
do not mention your own company
in any responses.
To ensure the integrity and fairness of the results, we will ask for your
email and company name
.
Your details will
not be shared
or
used for analysis
. All individual responses will remain
completely confidential and secure
.
In which part of the world are you based?
USA / Canada
Latin America
Europe / UK
Middle East
Africa
Central Asia
East / South-East Asia
Australia / New Zealand
Somewhere else. Where?
Which of these best describes
where you work
?
Freelance / Independent Consultant
Research Agency / Consultancy
In-House / Client-Side
Research Tech / Data Company
Other. Specify:
We need to ensure that survey results will not be manipulated by employees voting for their own company.
We ask that you share your
company name
and your
work email address
below.
This information will only be used to
validate responses
and will
not be used for analysis
.
What is your
Company name
?
What is your
work email address
(do not enter personal email, eg Gmail, Hotmail etc)
What is the
main activity
of your organisation?
Consumer Goods
Retail
Media & Entertainment
Hospitality / Leisure
Travel & Tourism
Banking / Insurance / Financial Services
Healthcare & Pharmaceuticals
Technology / Software
Marketing / Consultancy / Business Strategy
Market Research / Analytics / Insights
Other. Specify:
Roughly
how many employees
are there in your organisation? Please include all locations.
Fewer than 10
Between 10 and 100
Between 100 and 1000
Between 1000 and 10,000
Over 10,000
Which of these
types of research
are you most familiar with?
Shopper Research
(e.g. physical or online shelf test, shopper journey, price testing etc.)
Media Intelligence Research
(e.g. market mix modelling, audience analytics, media coverage, media monitoring etc.)
Market Measurement
(e.g. retail & consumer panel data, business intelligence, sales monitoring, price monitoring, market share etc.)
Innovation Research
(e.g. co-creation, ideation, concept / product / pack testing etc.)
Customer Experience (CX) Research & Measurement
(e.g. Voice of the Customer feedback, NPS, Customer Satisfaction research.)
User Experience (UX) Research
(e.g. usability testing, user interviews etc.)
Advertising Research
(e.g. creative development, pre and post testing, ad effectiveness etc.)
Data Analytics
(e.g. web / e-commerce, CRM, operational / performance data analytics)
Brand Research
(e.g. brand positioning & strategy, brand tracking, brand perception etc.)
Market & Competitor Intelligence
(e.g. usage & attitude, market mapping, trends analytics etc.)
Public Opinion / Political Research
(e.g. voting intention, social behaviour, opinion polls etc.)
Social Listening
(e.g. sentiment analysis, topic monitoring, trend detection, brand mentions etc.)
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