themarketingtipsblogIt is how the 3-stripe brand presents its Adidas 4DFWD sneakers. And also a high-end product that seeks to provide an alternative to its higher-performance foams for speed and endurance racing. With a light, minimalist silhouette and an innovative sole unit, this is the future showcase for the German brand.
Working closely with U.S.-based 3D printing and technology company Carbon, 4DFWD has the world’s first 3D printed midsole: the FWD Cell. Designed to compress and expand based on dynamic tread statistics, this midsole transforms vertical gear pressure into forwarding momentum that will keep you at the front of the pack. To top it off, the rubber outsole, with an ultra-flexible diamond pattern reminiscent of Stretchweb, produces highly competent traction on asphalt and urban surfaces.
But innovations are not limited to a single unit. The top of the 4DFWD also has a new material: PRIMEKNIT+ is a flexible mesh that adapts anatomically to the shape of the foot and provides phenomenal breathability in all conditions. This sock-like support remains combined with an efficient lace closure that wraps around the midfoot for stability and support. Runners chase progress with every step.
That’s why we use data from thousands of athletes to inform the design of these running shoes.
They have an Adidas 4D midsole that remains precisely coded to absorb impact. Support your gait, and make running a little easier. Since you have interested, you may also read this article:  themarketingtipsblog
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