If the cost of these items increased beyond what you’d like to pay, how do you think your purchasing behaviors will shift?
Statement I’ll maintain my normal shopping habits for this item I’ll continue to buy it, but will adjust my brand/quality preference I’ll buy it less frequently I won’t be buying it anymore Unsure Overall
Chicken/Turkey 31 37.35% 25 30.12% 21 25.3% 4 4.82% 2 2.41% 83 n = 83
Beef 29 34.12% 21 24.71% 30 35.29% 4 4.71% 1 1.18% 85 n = 85
Pork 18 32.14% 13 23.21% 25 44.64% 0 0% 0 0% 56 n = 56
Lamb 2 28.57% 2 28.57% 3 42.86% 0 0% 0 0% 7 n = 7
Fish 19 37.25% 13 25.49% 18 35.29% 0 0% 1 1.96% 51 n = 51
Seafood 10 21.28% 14 29.79% 20 42.55% 2 4.26% 1 2.13% 47 n = 47
Deli Meat 13 23.64% 20 36.36% 19 34.55% 3 5.45% 0 0% 55 n = 55
 
Min Max
Question Count Score
I’ll maintain my normal shopping habits for this item I’ll continue to buy it, but will adjust my brand/quality preference I’ll buy it less frequently I won’t be buying it anymore Unsure
Chicken/Turkey 83 2.05
Beef 85 2.14
Pork 56 2.12
Lamb 7 2.14
Fish 51 2.04
Seafood 47 2.36
Deli Meat 55 2.22
Average 2.14
Chicken/Turkey
Answer Count Percent
20% 40% 60% 80% 100%
I’ll maintain my normal shopping habits for this item 31 37.35%
I’ll continue to buy it, but will adjust my brand/quality preference 25 30.12%
I’ll buy it less frequently 21 25.3%
I won’t be buying it anymore 4 4.82%
Unsure 2 2.41%
Total 83 n = 83
Beef
Answer Count Percent
20% 40% 60% 80% 100%
I’ll maintain my normal shopping habits for this item 29 34.12%
I’ll continue to buy it, but will adjust my brand/quality preference 21 24.71%
I’ll buy it less frequently 30 35.29%
I won’t be buying it anymore 4 4.71%
Unsure 1 1.18%
Total 85 n = 85
Pork
Answer Count Percent
20% 40% 60% 80% 100%
I’ll maintain my normal shopping habits for this item 18 32.14%
I’ll continue to buy it, but will adjust my brand/quality preference 13 23.21%
I’ll buy it less frequently 25 44.64%
I won’t be buying it anymore 0 0%
Unsure 0 0%
Total 56 n = 56
Lamb
Answer Count Percent
20% 40% 60% 80% 100%
I’ll maintain my normal shopping habits for this item 2 28.57%
I’ll continue to buy it, but will adjust my brand/quality preference 2 28.57%
I’ll buy it less frequently 3 42.86%
I won’t be buying it anymore 0 0%
Unsure 0 0%
Total 7 n = 7
Fish
Answer Count Percent
20% 40% 60% 80% 100%
I’ll maintain my normal shopping habits for this item 19 37.25%
I’ll continue to buy it, but will adjust my brand/quality preference 13 25.49%
I’ll buy it less frequently 18 35.29%
I won’t be buying it anymore 0 0%
Unsure 1 1.96%
Total 51 n = 51
Seafood
Answer Count Percent
20% 40% 60% 80% 100%
I’ll maintain my normal shopping habits for this item 10 21.28%
I’ll continue to buy it, but will adjust my brand/quality preference 14 29.79%
I’ll buy it less frequently 20 42.55%
I won’t be buying it anymore 2 4.26%
Unsure 1 2.13%
Total 47 n = 47
Deli Meat
Answer Count Percent
20% 40% 60% 80% 100%
I’ll maintain my normal shopping habits for this item 13 23.64%
I’ll continue to buy it, but will adjust my brand/quality preference 20 36.36%
I’ll buy it less frequently 19 34.55%
I won’t be buying it anymore 3 5.45%
Unsure 0 0%
Total 55 n = 55