[Q19] How much do you agree or disagree with the following statements?
Statement Strongly disagree Disagree Neutral Agree Strongly agree Overall
Items at outlet malls are of the same quality as regular retail stores 48 4.8% 103 10.29% 228 22.78% 395 39.46% 227 22.68% 1001 n = 1001
Outlet stores/malls carry leftover and past-season stock from the retailer 46 4.6% 110 10.99% 262 26.17% 414 41.36% 169 16.88% 1001 n = 1001
Outlet stores/malls carry lower quality items that were made to be sold only at the outlets 104 10.39% 323 32.27% 263 26.27% 193 19.28% 118 11.79% 1001 n = 1001
You get a better deal if you shop at outlets versus the retail store 27 2.7% 66 6.59% 256 25.57% 437 43.66% 215 21.48% 1001 n = 1001
I trust outlets to be transparent about product quality and origin 58 5.79% 66 6.59% 289 28.87% 389 38.86% 199 19.88% 1001 n = 1001
 
Min Max
Question Count Score
Strongly disagree Disagree Neutral Agree Strongly agree
Items at outlet malls are of the same quality as regular retail stores 1001 3.65
Outlet stores/malls carry leftover and past-season stock from the retailer 1001 3.55
Outlet stores/malls carry lower quality items that were made to be sold only at the outlets 1001 2.9
You get a better deal if you shop at outlets versus the retail store 1001 3.75
I trust outlets to be transparent about product quality and origin 1001 3.6
Average 3.49
Items at outlet malls are of the same quality as regular retail stores
Answer Count Percent
20% 40% 60% 80% 100%
Strongly disagree 48 4.8%
Disagree 103 10.29%
Neutral 228 22.78%
Agree 395 39.46%
Strongly agree 227 22.68%
Total 1001 n = 1001
Outlet stores/malls carry leftover and past-season stock from the retailer
Answer Count Percent
20% 40% 60% 80% 100%
Strongly disagree 46 4.6%
Disagree 110 10.99%
Neutral 262 26.17%
Agree 414 41.36%
Strongly agree 169 16.88%
Total 1001 n = 1001
Outlet stores/malls carry lower quality items that were made to be sold only at the outlets
Answer Count Percent
20% 40% 60% 80% 100%
Strongly disagree 104 10.39%
Disagree 323 32.27%
Neutral 263 26.27%
Agree 193 19.28%
Strongly agree 118 11.79%
Total 1001 n = 1001
You get a better deal if you shop at outlets versus the retail store
Answer Count Percent
20% 40% 60% 80% 100%
Strongly disagree 27 2.7%
Disagree 66 6.59%
Neutral 256 25.57%
Agree 437 43.66%
Strongly agree 215 21.48%
Total 1001 n = 1001
I trust outlets to be transparent about product quality and origin
Answer Count Percent
20% 40% 60% 80% 100%
Strongly disagree 58 5.79%
Disagree 66 6.59%
Neutral 289 28.87%
Agree 389 38.86%
Strongly agree 199 19.88%
Total 1001 n = 1001