Select the top 3 factors that play into how you personally define luxury (luxury item, luxury experience, etc.) 
Answer Count Percent
20% 40% 60% 80% 100%
Price - How much you spend 451 45.1%
Quality - Higher than the normal or standard 520 52%
Celebrity Influence – If celebs are promoting or wearing it 144 14.4%
Social Media Influence – If is talked about on social media 133 13.3%
Availability/Accessibility of purchase – How easy (or not) it is to get 211 21.1%
Indulgence Purchases – How often you personally can or do purchase 254 25.4%
Customization/Limited Editions – How rare the item is 177 17.7%
Brand Recognition – How known the brand is 273 27.3%
Status/Elite Membership – If the brand has exclusivity or status attached to membership 263 26.3%
Long-Term Investment – If the item increases value over time 206 20.6%
Total 2632 n = 1000