How much more are you willing to pay for a product if it is considered a luxury brand (e.g., higher quality, better design, exclusivity)?
Answer Count Percent
20% 40% 60% 80% 100%
I’m not willing to pay more 291 29.1%
10-20% more than a non luxury brand 306 30.6%
20-50% more than a non luxury brand 249 24.9%
50-100% more than a non luxury brand 110 11%
More than double the price of a non luxury brand 44 4.4%
Total 1000 100 %