Please identify the sentiment that most closely represents your “luxury spending” relationship in the category.
Statement I always spend luxury prices in this category I spend luxury prices more than not in this category I spend luxury prices sometimes, but not always in this category I rarely spend luxury prices in this category, but may consider splurging here and there Overall
High-end fashion (e.g., designer clothes, shoes, handbags) 104 32.5% 69 21.56% 71 22.19% 76 23.75% 320 n = 320
Expensive cars 78 36.62% 43 20.19% 39 18.31% 53 24.88% 213 n = 213
Fine dining or gourmet food 55 20.68% 75 28.2% 79 29.7% 57 21.43% 266 n = 266
Premium technology (e.g., high-end smartphones, smartwatches) 98 29.88% 103 31.4% 75 22.87% 52 15.85% 328 n = 328
Flight experiences (e.g., first-class flights, luxury resorts) 54 24.55% 56 25.45% 53 24.09% 57 25.91% 220 n = 220
Hotels/Resorts 71 23.99% 55 18.58% 94 31.76% 76 25.68% 296 n = 296
Jewelry and watches 77 29.62% 70 26.92% 53 20.38% 60 23.08% 260 n = 260
Home decor and furniture 57 23.46% 55 22.63% 66 27.16% 65 26.75% 243 n = 243
Fine wines and spirits 54 32.14% 43 25.6% 41 24.4% 30 17.86% 168 n = 168
 
Min Max
Question Count Score
I always spend luxury prices in this category I spend luxury prices more than not in this category I spend luxury prices sometimes, but not always in this category I rarely spend luxury prices in this category, but may consider splurging here and there
High-end fashion (e.g., designer clothes, shoes, handbags) 320 2.37
Expensive cars 213 2.31
Fine dining or gourmet food 266 2.52
Premium technology (e.g., high-end smartphones, smartwatches) 328 2.25
Flight experiences (e.g., first-class flights, luxury resorts) 220 2.51
Hotels/Resorts 296 2.59
Jewelry and watches 260 2.37
Home decor and furniture 243 2.57
Fine wines and spirits 168 2.28
Average 2.42
High-end fashion (e.g., designer clothes, shoes, handbags)
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 104 32.5%
I spend luxury prices more than not in this category 69 21.56%
I spend luxury prices sometimes, but not always in this category 71 22.19%
I rarely spend luxury prices in this category, but may consider splurging here and there 76 23.75%
Total 320 n = 320
Expensive cars
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 78 36.62%
I spend luxury prices more than not in this category 43 20.19%
I spend luxury prices sometimes, but not always in this category 39 18.31%
I rarely spend luxury prices in this category, but may consider splurging here and there 53 24.88%
Total 213 n = 213
Fine dining or gourmet food
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 55 20.68%
I spend luxury prices more than not in this category 75 28.2%
I spend luxury prices sometimes, but not always in this category 79 29.7%
I rarely spend luxury prices in this category, but may consider splurging here and there 57 21.43%
Total 266 n = 266
Premium technology (e.g., high-end smartphones, smartwatches)
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 98 29.88%
I spend luxury prices more than not in this category 103 31.4%
I spend luxury prices sometimes, but not always in this category 75 22.87%
I rarely spend luxury prices in this category, but may consider splurging here and there 52 15.85%
Total 328 n = 328
Flight experiences (e.g., first-class flights, luxury resorts)
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 54 24.55%
I spend luxury prices more than not in this category 56 25.45%
I spend luxury prices sometimes, but not always in this category 53 24.09%
I rarely spend luxury prices in this category, but may consider splurging here and there 57 25.91%
Total 220 n = 220
Hotels/Resorts
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 71 23.99%
I spend luxury prices more than not in this category 55 18.58%
I spend luxury prices sometimes, but not always in this category 94 31.76%
I rarely spend luxury prices in this category, but may consider splurging here and there 76 25.68%
Total 296 n = 296
Jewelry and watches
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 77 29.62%
I spend luxury prices more than not in this category 70 26.92%
I spend luxury prices sometimes, but not always in this category 53 20.38%
I rarely spend luxury prices in this category, but may consider splurging here and there 60 23.08%
Total 260 n = 260
Home decor and furniture
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 57 23.46%
I spend luxury prices more than not in this category 55 22.63%
I spend luxury prices sometimes, but not always in this category 66 27.16%
I rarely spend luxury prices in this category, but may consider splurging here and there 65 26.75%
Total 243 n = 243
Fine wines and spirits
Answer Count Percent
20% 40% 60% 80% 100%
I always spend luxury prices in this category 54 32.14%
I spend luxury prices more than not in this category 43 25.6%
I spend luxury prices sometimes, but not always in this category 41 24.4%
I rarely spend luxury prices in this category, but may consider splurging here and there 30 17.86%
Total 168 n = 168