[Q14] What would be your reasons for switching from one music or audio content platform to another?
Answer Count Percent
20% 40% 60% 80% 100%
Better sound quality or streaming performance 253 25.3%
Lower subscription cost or free version available 317 31.7%
Better music or podcast selection 306 30.6%
Exclusive content (e.g., artists, shows, playlists) 168 16.8%
Easier-to-use interface or app design 143 14.3%
Fewer ads or interruptions 303 30.3%
Better recommendations or personalized playlists 196 19.6%
Integration with other devices (e.g., car, smart speaker, TV) 144 14.4%
Access through an existing bundle (e.g., phone plan, Prime, YouTube Premium) 204 20.4%
Platform removed or lost content I liked 150 15%
Friends or family switched and I followed 144 14.4%
Security, privacy, or data concerns 111 11.1%
Customer service or technical support issues 109 10.9%
Total 2548 n = 1000