[Q12] When choosing a holiday destination, what matters most to you? (Select up to 3) 
Answer Count Percent
20% 40% 60% 80% 100%
Affordability 459 45.9%
Weather/climate 378 37.8%
Proximity to family or friends 411 41.1%
Tradition (we go every year) 220 22%
Ease of travel (short trip, direct flights) 295 29.5%
Opportunity for relaxation 267 26.7%
Events or experiences happening there 223 22.3%
Where others in my circle are going 140 14%
Something else 24 2.4%
Total 2417 n = 1000