[Q8] Which actions have you taken during the past year to reduce digital expenses? Select all that apply.
Answer Count Percent
20% 40% 60% 80% 100%
Canceled one or more subscriptions 288 28.8%
Rotated subscriptions instead of keeping them all year 124 12.4%
Switched to a cheaper or ad-supported plan 170 17%
Shared an account with someone outside my household 104 10.4%
Bundled multiple services 154 15.4%
Downgraded internet or mobile service 103 10.3%
Delayed replacing a phone, computer or other device 153 15.3%
Used a free trial and canceled before being charged 222 22.2%
Reduced purchases made through apps or social media 167 16.7%
Cut spending elsewhere to continue paying for digital services 177 17.7%
None of the above 255 25.5%
Total 1917 n = 1000