[Q4] Which celebrity-related products have you purchased or considered purchasing? Select all that apply.
Answer Count Percent
20% 40% 60% 80% 100%
Beauty or skincare  406 41.47%
Clothing or fashion  386 39.43%
Shoes or accessories  257 26.25%
Fragrances  366 37.39%
Food or beverages  283 28.91%
Alcohol  229 23.39%
Health or wellness products  178 18.18%
Fitness products  146 14.91%
Technology or apps 115 11.75%
 Home products  185 18.9%
Books or educational products  150 15.32%
Financial products or investments  72 7.35%
Other  17 1.74%
None of these 219 22.37%
Total 3009 n = 979