[Q5] What most influenced you to purchase or consider a celebrity product? Select up to three.
| Answer | Count | Percent |
|
I am a fan of the celebrity | 328 | 33.68% |
|
I trust the celebrity | 222 | 22.79% |
|
The product appeared high-quality | 392 | 40.25% |
|
Positive customer reviews | 307 | 31.52% |
|
Recommendations from friends or family | 163 | 16.74% |
|
Social media content | 137 | 14.07% |
|
Attractive branding or packaging | 139 | 14.27% |
|
The product matched the celebrity’s expertise or lifestyle | 93 | 9.55% |
|
Curiosity or novelty | 201 | 20.64% |
|
Limited availability | 63 | 6.47% |
|
Fear of missing out | 25 | 2.57% |
|
A discount or promotion | 218 | 22.38% |
|
The product’s values or mission | 88 | 9.03% |
|
Other | 120 | 12.32% |
|
|---|---|---|---|---|---|---|---|---|
| Total | 2496 | n = 974 |
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