[Q6] When you learn that a product is associated with a celebrity, what is your first reaction?
Answer Count Percent
20% 40% 60% 80% 100%
 I become much more interested  165 16.96%
I become somewhat more interested  252 25.9%
It makes no difference  388 39.88%
I become somewhat more skeptical 72 7.4%
 I become much more skeptical 96 9.87%
Total 973 100 %