[Q8] Which description comes closest to your view of most celebrity products?
Answer Count Percent
20% 40% 60% 80% 100%
A genuine expression of the celebrity’s interests  120 12.41%
A potentially good product that should be judged independently  238 24.61%
Mostly a marketing opportunity  278 28.75%
An easy way for celebrities to make money  154 15.93%
It depends entirely on the celebrity and product 129 13.34%
 Not sure 48 4.96%
Total 967 100 %