[Q9] Which factors would make you trust a celebrity product more? Select up to three.
Answer Count Percent
20% 40% 60% 80% 100%
Evidence that the celebrity actually uses it  364 37.3%
Proof that the celebrity helped develop it  230 23.57%
Relevant expertise or experience  213 21.82%
Independent testing or certification  256 26.23%
Transparent ingredients or materials  173 17.73%
Strong customer reviews  365 37.4%
Clear disclosure of the celebrity’s financial involvement  102 10.45%
A money-back guarantee  198 20.29%
Reasonable pricing  318 32.58%
The brand continuing without relying on the celebrity’s image  136 13.93%
Nothing would increase my trust  147 15.06%
Total 2502 n = 976