[Q11] What is the biggest “red flag” for a celebrity product?
| Answer | Count | Percent |
|
The celebrity’s name is the main selling point | 214 | 22.22% |
|
The celebrity has no relevant expertise | 149 | 15.47% |
|
The product is significantly more expensive | 94 | 9.76% |
|
The claims seem exaggerated | 131 | 13.6% |
|
The celebrity does not appear to use it | 134 | 13.91% |
|
Paid partnerships are not clearly disclosed | 46 | 4.78% |
|
Reviews appear fake or overly positive | 62 | 6.44% |
|
The product looks like a copy of an existing one | 34 | 3.53% |
|
The celebrity promotes too many unrelated products | 41 | 4.26% |
|
None of these | 58 | 6.02% |
|
|---|---|---|---|---|---|---|---|---|
| Total | 963 | 100 % |
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