[Q12] Would you pay more for a product associated with a celebrity you like?
Answer Count Percent
20% 40% 60% 80% 100%
Yes, more than 25% extra  49 5.09%
Yes, 11%–25% extra  88 9.14%
Yes, up to 10% extra  157 16.3%
No, I would pay the same price 455 47.25%
 No, I would expect it to cost less  54 5.61%
I would not purchase it 160 16.61%
Total 963 100 %